How To Be Creative
Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.
The other day, I was watching some video tapes I had made of my son when he was between 2 and 6 years old. One thing that impressed me was the total freedom he had to express his imagination and creativity.
He was always coming off with some unique or interesting new way of looking at things, or saying something. It was actually a refreshing experience for me to watch and remember the fun and zest he had for life at that age.
Life was so very new and interesting at that age. Every day was a new adventure and presented new opportunities to learn new things. Getting up every morning was something he looked forward to.
He hadn't yet learned or developed some basic fears, like the fear of being criticized or of what others might think of him. His actions and words were not hampered by thoughts of "what will others think if I say or do this".
There was no fear that blocked or stifled his imagination and creativity. He was never concerned that mom or dad might think less of him because of his actions or words.
One of the areas we need to be creative in is our ad writing. Ad writing is an applied skill, it is an art, and it is a science. It doesn't happen over night, ad writing takes a lot of practice, and a lot of learning to do before you get good at it.
We'll discuss the science of ad writing in a future article, but for now we are going to focus on just being creative with your writing.
Why do we need to be creative? Consider this: if a lot of people are selling or pushing the same product as you are, and using the same ad as you are, then there are going to be an awful lot of ads out there all looking the same. If a thousand other ads look just like yours, just how many clicks do you reasonably expect to come to you?
Creativity in your ad writing allows you to "break out of the pack" and sparkle your ad with dynamic and imaginative ideas. Something that will capture your reader's attention and get them to want to click on your ad.
Your ad has to stand out and be noticed above all others!
It's said that you have 3 seconds to attract your reader's attention before they click on to greener pastures.
The human mind constantly seeks for new and more exciting ideas and words to stimulate it. A person viewing the same boring headline or ad over and over again, will become numb to it and will simply ignore it's presence.
It's your job as an ad writer to capture that attention and give the reader's mind a new and refreshing experience.
Using your creativity and imagination to accomplish these objectives is a must do. Writing an ad is a challenging, exciting, and stimulating adventure for the ad writer. If you get that "charge" out of writing an ad, then most likely it will stimulate the reader also.
If ad writing is a "chore" for you, and it's something that you just feel you "have to do", then don't expect really good results either.
It's actually fun to think up new ways to say the same old thing. It's a challenge to see what new headline will attract another's attention. It's always exciting to see that a lot of people have been attracted to a headline and clicked through on it.
There are 2 things that will destroy your creativity. Distractions and fear.
A mind that is filled with thoughts telling it all the other things it must or should be doing will be a mind that is not capable of being expressive. That mind is worried, disturbed, and is unproductive. Go do what ever else you have to do first, then when you can be free, write your ads.
The great painters and artists of our world history had the unique ability to totally block out the world and focus only on what they were doing at the time.
The second thing that you must do is get over any fears of criticism.If you are concerned about what others will think when they view your ad, you're in big trouble.
If you are going to be creating a masterpiece of literature in your ad writing, you cannot allow those thoughts to belong in your head!
I'm going to let you in on a little secret I've never told anybody. When I write an ad I pretend. I pretend I'm one of the world's great writers who is creating one of his great works of literature. And I pretend that no one will ever see what I write.
It's easy to write to a computer screen that has no feelings or emotions or words that spit back at me, "This is no good, no one will ever read this garbage". I pretend that as soon as I write this stuff, it will get deleted.
There's no fear when I write! I can be like a little kid again and be free to express my creativity. After all, the only thing that will ever see this is my trash bin, right? I can type whatever I want with no fear of being criticized or condemned by what comes off the keyboard.
I can be 4 years old again and say what I want. I can be free to be creative and let the creative-imaginative juices flow.
About The Author
Dave Cole - Editor/Publisher of the Prosperity: The Choice Is Yours E-zine To read the current issue online and past articles by Dave: http://choosetoprosper.com
MORE RESOURCES:
 |
|
|
RELATED ARTICLES
Touching the Prospect's Emotions in Your Sales Letter
Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite.
Quotations as Expressions in Life
Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person.
The Power of Saying You Can
If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go
about finding one? Here are seven things to look for to
make sure the match is a good one.#1 - Define your expectations.
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web articles cheap.
So Youve Decided to Hire a Freelance Copywriter - A Guide to the Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
Getting Paid for Your Articles
If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1.
How to Write Ad Copy that Sells
When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1.
Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from.
Three Tips For Magnetizing Your Copy
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
Progressive Headlines Guide Customers To Buy
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none.
Long Copy versus Short Copy
When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing.
Dont Forget The Copywriting
Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles.
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website.
Hook Your Direct Mail Sales Letter Readers With Good Transition Sentences
Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout.
Web Writing - Dont Lose Your Visitors Attention!
Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention.
Stop Chasing Away Customers! Bad Copy is Your Worst Enemy
Every day, more and more of us begin new online business
ventures, hoping to make a better living or just a little extra
on the side. And every day, more and more of us fail.
Direct Mail Sales Letters Flow Better With Subheads
A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.
Freelance Copywriters on the Internet: How to Tell the Difference Between Heaven-sent and Hack
If you're hunting for a good freelance copywriter and have never done it before, or if you have but find yourself needing another for the first time in a while, I don't envy you. This "brave new" e-world has turned your once straightforward search of a neatly stacked file of brochures and introductory letters into a bothersome wade through a mucky world of half-baked online listings and search results which only seem to list those freelance copywriters who are experts in SEO, or at least know what the heck it means (search engine optimization).
3 Ways to Increase Conversion Rates
In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers.
|