Google

Impulse Writing for Better Ad Headings


Writing headlines for your ads is the most important part of your online presence.

When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.

So, what your heading says will make the difference between your ad being read or being..................

....................passed right on by!

The overall importance of headings, as a means of bringing in targeted traffic to your site, is simpy immense.

But, don't let that stop you from writing attention getting headings.

These steps will allow you to write heading that the average surfer will want to see.

Sit down and really go over what you're trying to sell. Look at every word on every page of the site. If you're selling an ebook, read it. If it's for software or service, use it. Learn everything you can about what you're selling.

Grab a sheet of paper and just start writing down all the phrases that can describe the product you are trying to sell. The very first things that pop into your mind.

Write down everything that just pops in. Not what you have to think about, but the phrases, words or benefits associated with that product, that enter your thinking with no effort. Write them down until you have to sit there and think of something else.

Stop right there. Go over what you just wrote. If more just happen to pop in your head again, write it down.

Since you have just looked over the product and website associated with it, everything that you wrote down is what any potential customer will also remember.

These are all the phrases and benefits that stick out and make people buy the product. If your emotions have been stirred (excitement, passion, happiness or any impulsive feelings that make you really want the product), then these are the same emotions that you have just written down.

I bet if you go over your sheet of paper you will find some great headings. If not, then you were thinking way to hard!

Impulse buying is one of the ways that we, as Internet Marketers, get people to buy our products or use our services.

So why not use those impulsive feeling in your ads?

About The Author

Randy Lever is the owner of the Expertly picked "Complete Internet Marketing Package" - Marketing Profit. Everything you need to know about building a successful Online Business is in Marketing Profit! http://www.glimmersmarketing.com/marketingprofit.

MORE RESOURCES:

RELATED ARTICLES

9 Tips for Great Design of Your Marketing Materials
1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral.
Killer Ad Copy
Not everyone is a writer. Good copy writing is a science and can be learned over time.
Web Copy - How Much is Enough?
These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website.
The Lead: Sinking The Hook Into Your Prospect
You only have an instant to capture your prospect's attention. No matter the medium - a sales letter, print ad, or commercial - she's going to make an almost instantaneous decision about whether you are worth her time or not.
16 Golden Rules of Master Copywriting
You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well.
Top 7 Things To Do Before You Hire A Copywriter
Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 - Define your expectations.
3 Copywriting Tips - How To Edit For Mass Appeal!
Web copy that's intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.
Engage Your Customer - Write About Benefits
Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes".
Can You Become a Freelance Copywriter in Los Angeles?
Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns.
Sell Anything To Anyone On The Internet With Hypnotic Writing
I imagine you are the type of person who really wants to make your idea a reality. I also think that you fall into one of two groups; the first is a person who WANTS to succeed but does not know how.
Copywriting Goldmine: One of 20 Insider Secrets to Great Copywriting
Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun.
Why Copywriting Is The Secret To Your Online Success
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that.
Knowing Copywriting Basics - How To Get Ahead In Your Copy Writing Business
In order to get ahead in your copy writing business, you need to know copywriting basics. There are several things that all business owners need to know, and here, we will touch on just a few.
Power Keys To Writing Power-Packed Marketing Copy
In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketing copy.
Sales Headline Copywriting - Two Quick Steps to Success
Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in.
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel.
Writing Effective Sales Copy
Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.
How To Write Headlines That Grab Your Prospects Attention
It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package.
Its the Headline, Stupid! - Writing Powerful Headlines
"It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.